October’s Mortgage Credit Availability Index shows a slight relaxation in lending standards — but as most Santa Cruz home buyers and sellers will agree, getting a mortgage is still difficult. With mortgage availability benchmarked at 100, although it’s currently at 111 ½, compared with the 800 it stood at in 2007, today’s is still a […]
Luxury home sales often trace a path that differs from the rest of the market. Just as high-end buyers can afford to take their time to find exactly the property they are looking for, luxury homeowners tend to pick and choose when they will market their properties. That’s pretty much what happened in the aftermath […]
If Bay Area baby boomers are echoing national demographics, they are either already enjoying retirement or are preparing for it. But for soon-to-be seniors, that word retirement has taken on some new connotations. Today’s seniors may be headed to a retirement with some major differences. Taken as a whole, boomers remain a markedly active group […]
Unless you’ve been vacationing on the beach in St Maarten all summer (in which case I’m jealous!) it’s likely that you’ve heard the news: right now in many parts of Santa Cruz, we seem to be in what one can fairly consider a “seller’s market.” And if you’ve been thinking about selling, this perception could […]
There are so many cool, fun, beautiful attractions in the San Lorenzo Valley that I am not sure where to start. First of all, where is the San Lorenzo Valley? I hear this all the time and frankly I am shocked. But, I am a curious seeker and traveler by nature AND I grew up […]
The fall selling season is just around the corner, causing some homeowners to give serious thought to the prospect of listing their home. Particularly when it’s likely that you will be entering the Santa Cruz market soon, when it comes to the important decision regarding setting the price of the property, it’s helpful […]
If you employ a property manager in Santa Cruz, you are already enjoying the benefits that come from working with a pro. But occasionally you may find the need to manage your manager a bit, too. By knowing how to most effectively work with your property manager, not only will the relationship require minimal attention, […]
GRO Real Estate
Powered by Keller Williams Santa Cruz
1360 41st Avenue
Capitola, California 95010
DRE #70010210
Aptos, Ben Lomond, Boulder Creek, Capitola, Felton, Mount Hermon, Santa Cruz, San Lorenzo Valley, Scotts Valley, Soquel, Watsonville
