Helping you buy and sell real estate in Santa Cruz County.

Santa Cruz Real Estate Made Easy

We handle the hard stuff so you can focus on your future.

Santa Cruz Real Estate Made Easy

We handle the hard stuff so you can focus on your future.

Top Real Estate Professionals to Watch Out For

- Forbes

FEATURED COMMUNITIES

Explore why we love living here and search the MLS Santa Cruz real estate listings

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Buy Your Dream Home

Santa Cruz County is magic. Sun, surf, redwoods, mountains – it’s why everyone wants a home here. But it also means the competition can be intense. Are you losing sleep worrying about being outbid or buying a money pit? You don’t have to stress. Our nimble GRO Real Estate team has decades of experience in fluctuating markets and will arm you with knowledge so you can make the best decisions.

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Sell Your Home Without Stress

Are you overwhelmed by the idea of prepping your home for sale? Not sure if market conditions are best for selling? Confused about pricing? We get it. Selling a home isn’t just a transaction. It’s parting with your past and securing your future. That’s why we study the comps, hone the marketing, get your property in shape, and make connections. When it counts, our in-house team can help prep homes with little cost for big returns.

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WHAT OUR CLIENTS ARE SAYING

5/5
Diana L.
Diana L.
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John is an amazing realtor, and helped us purchase (2018) and sell (2021) our Santa Cruz property. As an agent, John goes above and beyond to help his clients. He provided us with excellent advice and went beyond expectations in helping us prepare our property for sale. He really cares for his clients and puts a lot of passion into helping them achieve their real estate goals. We highly recommend using John when buying or selling a home.
Kam B.
Kam B.
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We selected Gina and her team to sell our house from recommendations of friends in 2022. Once we met, she immediately asked for our desires to ensure that she could represent us to the fullest. She coordinated with her resources to make the house "photo ready" with very little involvement from us. She managed all the paperwork, and coordinated the house visits with other agents. Due to the marketing of the house, we were got offers from the first day, and closed within a week, exceeding our asking price. Gina handled the whole process, from initial visit to final signature very professionally and efficiently; There were no surprises in any aspect of the process. I highest recommendation I can give is that I would absolutely use Gina again if I needed to buy or sell again.
Natasha P.
Natasha P.
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John did a fantastic job in helping us find and purchase our dream beach house in Aptos. He understood exactly what we were looking for quickly and guided our search very effectively. John was super responsive, always on time, and worked around our hectic work schedules. His knowledge of the Santa Cruz and surrounding area and connections in the local real estate market were key to our success as buyers in a very hot and dynamic market (summer/fall of 2020). John was super effective in helping us prepare the right offer and navigate the negotiation process. Once in contract, he stayed on top of things like a real pro, working with our loan team to bring us to the closing table on time. Through escrow and even after closing, John helped us move our future plans for the property forward, providing excellent recommendations for local contractors, coordinating with the seller's agent to meet them at the house, etc. If any of our friends or family are in the market for a property in this area, we'll definitely recommend John!
Shawn A.
Shawn A.
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Gina was able to help us get our home on the market at the right time and at the right price. There was a small list of repairs that she helped us coordinate getting completed so we could focus on packing without the frantic last minute scramble to get it all done. Overall, we were pleased with the process.
Mike M.
Mike M.
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John knows the local market well and has many useful contacts to help us through the home buying process. I would happily recommend John to anybody looking to purchase a home in Santa Cruz. He was responsive, helpful as well as serving as a local tour guide for us. We bought are home in July 2020 and couldn't be happier in our location and with the deal John helped us to secure.
Justin L.
Justin L.
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Gina is the absolute best! She was recommended to me by a friend who heard about a challenging experience I had with a previous transaction that fell through. Gina was thorough and professional and great to work with. Extremely knowledgeable across a wide gamut of properties and their value propositions, whether it be for investment, personal residence, urban, suburban, rural mountain properties… She knows it all! She kept me apprised about available appointments and was ready to pounce as soon as a property came on. Vital in the crazy seller’s market that we have going on (2020-2021) and was incredibly flexible with showings – taking video walkthroughs so that I could review properties remotely. She was honest and forthright- no games. After dealing with several other brokers in the area and being disappointed, I was extremely lucky to work with Gina!
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